Hello bank! opened its second pop-up store on Friday 3 October. Following the success of the first pop-up space on the Meir in Antwerp in spring this year, it is now the turn of the Wolvengracht/rue du Fossé-aux-Loups in Brussels to play host to this pioneering space.
From now until 20 December, visitors to the pop-up space, which is equipped with the latest hi-tech gadgets, will be able to explore gaming technology, take part in workshops, discussions, try-outs and demos, enjoy art and fashion shows, music and film events and make use of online shops providing a special offline service at the pop-up. In addition, there is a food corner, where you can find healthy things to eat and drink.
As with the first Hello bank! pop-up store, this space is once again the fruit of a co-creation project involving young local creative people. The pop-up gives them the opportunity to introduce themselves and present their work and their ideas to a wide audience.
Over the next few months, the Hello bank! pop up store is certainly going to be the place to be for everyone who wants to keep his/her finger on the pulse of an urban mobile lifestyle. Visitors can test out or see in action such imaginative technologies as the Oculus Rift, 3D printers and scanners, holograms, face-morphing technology, interactive walls and the latest games consoles.
The phygital world
“Visitors to the pop-up will be drawn into the Hello-universe and become immersed in the mood and feel of this young digital bank,” promised Hello bank! Head Michael Anseeuw, adding: “Young people no longer divide their lives into on- and offline compartments. Both worlds overlap seamlessly, driven by a whole range of mobile devices and wearables. Hello bank! isn’t just one of the apps on a smartphone or tablet but in fact the ideal companion for young people looking for an urban mobile lifestyle.”
Holograms, face-morphing and much more
Over the coming months there will be both recurrent and one-off activities on offer at the pop-up in Brussels. Among the permanent installations, the interactive wall and table will certainly be the most eyecatching items. On the wall, visitors will be able to plot out a type of lifestyle based on selecting a set of images. Meanwhile at the table you can find out all about what the space has to offer, watch videos, and indulge your love of gaming. If you would like to create a physical souvenir of your visit, you can go over to the 3D corner and print out a 3D model of yourself. In the Holocube you can admire your personal hologram, and you can even create a preview of yourself in 20 years’ time with the Face Morphing tool. Moreover, anyone who fancies designing a killer print for a tee-shirt or bag should look in at the Hello bank! pop-up over the next couple of months.
Lounge and food corner
The pop-up store also has a lounge area and foodcorner where you can always find a healthy snack and refreshments during your mid-day break. Visitors, passers-by and students will find this a nice, quiet place to do some work or just relax.
#HelloPopUp
CalendarActivities
Wednesday: #Art&Fashion
• 08/10 Graffiti Workshop (FR)
• 15/10 Skin Care Workshop (FR)
• 22/10 Jewellery Workshop (FR)
• 29/10 Styling & Customising Workshop (NL)
Thursday: #Games&Technology
• 16/10 Adobe Photoshop Workshop (FR)
• 23/10 Talk on ‘The Internet in Full Security’: surfing the web, buying online and carrying out banking transactions (NL)
• 30/10 Virtual Reality: Oculus Rift (NL & FR)
Friday: #Music&Movies
• 10/10 Music Creation Workshop: Sampling (FR)
• 17/10 Movie night: young talent (NL)
• 31/10 Hip-hop concert by Stikstof (NL) and Crapulax (FR)
Special Events
• 10 - 12/10 Startup weekend
• 24 - 25/10 Offline day – Butik
A comprehensive programme of all activities at the Hello bank! pop-up store is available in Dutch – in French.
Venue details: Hello bank! pop-up, Wolvengracht 14, 1000 Brussels
www.hellospace.be
Press contact (Walkie Talkie):
Andrew Vassallo: andrew@talkie.be ; +32 476 57 32 45
Press contact (Hello bank!):
Hilde Junius: hilde.junius@bnpparibasfortis.com ; +32 478 88 29 60
ABOUT HELLO BANK!
About Hello bank!
Hello bank! is the first-ever 100% mobile bank in Belgium. This new brand conceived by BNP Paribas Fortis represents a new way to provide banking services, in line with the changing needs of consumers. The Hello bank! app can be downloaded on to smartphones and tablets, enabling the customer to manage his/her day-to-day banking transactions from wherever s/he happens to be, whenever convenient, and in the way that suits best. With this simple and intuitive ‘bank in an app’, you can sign up remotely to become a Hello bank! customer.
Hello bank! provides completely free-of-charge all the basic products and services to meet all your day-to-day banking needs: current account, bank card, ATM access in the Eurozone, plus of course the support and assistance of the Hello Team – a specialised team who are there to assist and advise customers. The team are available to respond to all your questions by phone, email, or on Twitter and Facebook. Simple, safe, smart and human: Hello bank! is the bank for the new generation.
For more information, browse at www.hellobank.be.