BNP Paribas Fortis is a loyal and active partner to Belgian tennis. Our slogan ‘We Are Tennis’ underlines our commitment to promote tennis for everyone and at all levels of the sport, ranging from amateur tennis to goodwill tennis, support for young talent and through to sponsorship of professional tournaments.
WE ARE TENNIS SINCE 1973
The BNP Paribas Group has been a loyal partner to tennis for over 45 years, at the same time upholding related values such as performance-orientation, elegance and fair play. As with the Group as a whole, BNP Paribas Fortis’ involvement in tennis is expressed through active partnerships whose aim is to help develop the game in all its aspects. Tennis professionals, promising youngsters, keen amateurs and goodwill tennis event participants can all count on support from the Bank and share their experiences with everyone through our special tennis channels on social media.
SUPPORTING BELGIUM’S FLEMISH AND FRANCOPHONE TENNIS FEDERATIONS
The support that we provide to Belgium’s two national tennis federations – Tennis Vlaanderen and the Association Francophone de Tennis (AFT) – has made a significant contribution to the further development of the sport of tennis in this country. As a dedicated partner, the Bank also works hand-in-hand with the twin federations to invest in a number of international tournaments, both men’s and women’s events, run at venues across the entire country. Through these tournaments we give rising young talented players the opportunity to measure themselves against international level competition.
GOODWILL TENNIS AND OUR RELATIONS WITH THE CLUBS
On the goodwill tennis front, we support various wheelchair tennis tournaments and also partner with the Special Olympics Belgium, the Hope & Spirit Foundation, Hopiness and Ten4Kim. We thus endeavour to provide real support to tennis in all its facets and at the same time seek to remain strongly socially engaged.
We also place high importance on our relationships with Belgian tennis clubs. Our Tennis Affinity Programme has to date enabled more than 500 clubs to obtain brand-new tennis equipment, which is being used daily at those clubs.
TENNIS AND OUR CUSTOMERS
As part of our hospitality programme, we invite many of our customers and business contacts to come and enjoy tennis events. The programme ranges from invitations to attend small tournaments to VIP arrangements during the French Open Championships at Roland Garros in Paris and the European Open in Antwerp. This provides good opportunities to deepen and strengthen relationships with our clients and to meet up with prospective clients and partners.
All these various initiatives are intended to underpin our determination to remain the number one tennis sponsor and to offer real added value to everyone involved in the sport of tennis.