
17
BNP PARIBAS FORTIS CONSOLIDATED ANNUAL REPORT 2021
Stepping up overall customer support
In 2021, RPB continued rolling out a determined policy of
providing each and every customer with the appropriate type
of advice and support, with clear and transparent charges.
For our Bank for Entrepreneurs clients we embarked on the
second phase of our roll-out of the Advice Pro model, which
combines proactive overall support plus a package of solu-
tions and services for a fixed quarterly fee. Meanwhile we
continued the process of transitioning our Individual custom-
ers to relationship models such as Priority, Priority Exclusive
or the wealth management contracts offered by our Private
Banking and Wealth Management arms, according to their
precise needs.
Assisting the transition to greener mobility
In line with our overall strategic vision of supporting the
transition towards a more sustainable economy, we have
launched a number of publicity campaigns explaining how
we are able to advise both Individual customers and Self-
Employed Professionals on the subject of green transportation.
We publish articles and videos produced by our automobile
taxation experts, we offer more attractive interest rates on
‘green’ car loans, and we systematically promote the purchase
of hybrid or full-electric vehicles, offering top deals via our
leasing subsidiary Arval.
New tailored offerings for business starters
The Bank has always sought to play a dynamic role in the
local economy. We have now adjusted our approach in order
to provide the best possible support to new and future entre-
preneurs, meeting all their needs so as to help them bring
their promising ideas to fruition and launch their business. In
2021 we set out this new improved approach via a radio and
online publicity campaign.
In addition, we launched a new digital Hello Bank! Pro offering
for self-employed customers with a self-managed business
who have very straightforward banking needs. In just a few
clicks, these customers are able to request a company number,
open an online business account, and also access useful advice
in the form of expert articles.
Innovative solutions designed to make life easier
for our customers
Our launch during the year of a new exclusive Visa Debit card
for all our customers – both Individual account holders and
Self-Employed/Professional clients – provides yet another
concrete example of our determination to make life easier
for our customers. This new card makes it easier to carry out
online purchases in full security.
Supporting investment beyond basic savings
Given recent developments in financial market conditions,
especially the persistence of extremely low interest rates, we
have now adjusted our traditional savings offering – in a first
phase for legal entities with savings in excess of EUR 500,000
and subsequently for physical persons, both Individual cus-
tomers and Self-Employed/Professional clients whose savings
account balances regularly stand in excess of EUR 250,000. As
a trusted partner to our customers, we guide them through
the transition in their savings approach towards investment
vehicles that match their real needs and profiles.
Our expertise continues to earn recognition
In 2021, for the fifth consecutive year, BNP Paribas Fortis was
awarded the prestigious title of Bank of the Year – Belgium
by Financial Times Group publication The Banker. The awards
jury made specific reference to the Bank’s ongoing innovation
drive, the new service models resulting from the launch of our
subsidiary Axepta, the renewal of our partnership with bpost,
and the alignment of the Bank’s investment policies with the
Sustainable Development Goals set out by the United Nations.
Corporate Banking
With its well-developed, diversified and integrated business
and service model, the BNP Paribas Fortis Corporate Banking
(CB) division is well equipped to serve a wide range of clients,
including small and medium-sized companies, Belgian and
other European corporates, financial institutions, institutional
investors, public entities and local authorities. CB has a strong
client base among large and medium-sized companies and is
the market leader in these two categories, as well as being a
strong challenger in the public sector category.
Providing a wide range of both traditional and bespoke special-
ised solutions and services and drawing on the international
network of the BNP Paribas Group across 68 countries, CB
continues to meet the precise financing, transaction banking,
investment banking and insurance needs of its clients, in
Belgium and abroad.
In 2021, Corporate Banking continued making strenuous efforts
to be the preferred bank for corporates in Belgium by providing
them with convenient access to unique banking solutions using
innovative digital tools.
It also continued to play a major role in providing support to
the Belgian economy during the year. The Corporate Banking
division further pursued its roadmap on digital transformation
and process efficiency improvement. It also enhanced its ser-
vicing model by accelerating the roll-out of digital capabilities
and remote contact channels.